GROW YOUR BUSINESS WITH DIGITAL


This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in Digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.
Live sessions by the faculty facilitate one-on-one interactions to help learners resolve all their queries, as against isolated learning in recorded sessions. Our dedicated student support team guides you through the course and tech support team is available live during sessions for seamless learning. Join the hands on learning experience with case studies, projects and simulations along with expert faculty from Obabuji.
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Get a Certificate from eShala

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Learn from the best, LIVE!

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End term project

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Learn to leverage various Digital Marketing

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One on one Interactions

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Master various Digital Marketing tools

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Industry Interactions

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Case study learning

Who Should Attend


entrepreneurs

Professional/ Entrepreneurs

We turn people into future leaders & visionaries who can take trans-formative decisions.

college-student

College Student / Graduates

Our training will guide your spirits, energy and talents in the direction of success.

school-students

School / Students

We groom the young minds and strengthen their preparation for the future opportunities.

semi-skilled

Semi / Skilled

Our curriculum will upgrade your professional efficiency for career excellence.

INSTITUTE


Obabuji E-Shala

Digital Marketing Certificate is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move.

Our courses are for a practical learning where the participants can get hands-on experience in the latest and the best of Digital Marketing tools. Additionally, our Digital Marketing course will prepare the learners for the most sought-after certification exams like , Facebook Marketing, YouTube Marketing, Google Ad Words, and Google Analytics.

SYLLABUS


  • Basic utility in current business.
  • Trends of Digital Marketing.
  • Medium & channels of Digital Marketing and basic idea.
  • Understanding of SEO.
  • Understanding online trac.
  • Competitor analysis and keywords
  • Content research, planning and optimization.
  • On page and of page optimization.
  • Landing pages.
  • Creating SEO strategy.
  • Google analytics and it’s importance. Common mistakes with SEO tools.
  • Introduction of social media platform.
  • Understanding the medium of SMO.
  • Social content.
  • Basics of branding.
  • Targeting and audience definition.
  • Landing pages.
  • Reporting and social reputation management.
  • Social media paid advertising.
  • Key Digital Strategy & Planning concepts.
  • Setting objectives.
  • Active plan.
  • Measurement.
  • Google adwords and it’s importance.
  • Getting started on Pay Per Click (PPC).
  • Key components of Paid Ads.
  • Keywords.
  • Landing pages.
  • PPC Campaign optimization and reporting.
  • Creating PPC strategy.
  • Introduction of E-Mail Marketing.
  • Tools used for E-Mail Marketing.
  • Creating and optimizing E-Mail campaigns
  • Checking E-Mail marketing database.
  • E-Mail Marketing procedure.
  • Case studies.
  • Process to measure success.
  • Key Mobile marketing concepts.
  • App Development usage.
  • Mobile site usage and Importance.
  • SMS marketing.
  • Explaining Web Analytics.
  • Introduction to Google Analytics.
  • Understanding Account Structure and
  • Working of Google Analytics.
  • Set up Google Webmaster for your website.
  • Implementing Goals and Conversions.

Fee & EMI



For Indian Residents
Rs. 25000 + Tax

Why People Love Obabuji


CLASSROOM

CLASSROOM TRAINING

Learn from Digital Marketing Industry Experts

Online

Online Material

Topic Wise study material in the form of Presentation and Case Studies, Practical Exercises, Quiz, Assignment with detailed answers and explanation.

STYDY

STYDY MATERIAL

Hard Copy of Study Notes.


Faculty

Our Faculty

At E shala we invite industry professionals too.

Placement

Placement Assistance

We provide placement assistance to student for a bright career in DM industry.

Placement

Support

Online access to material, doubt solving forum to interact with faculty and fellow students.

Talk to our counsellors to find a
course best for your career

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